SERanking also offers features like rank tracking and backlink analysis. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Choosing the right SEO tools is vitally important to your business. From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 27 best SEO tools, along with my top 5 choices, so you can pick the best one.

Classy Schema Structured Data Viewer

If you want your local business found online, you need updated, correct information on your listings in those directories. LocaliQ’s Free Business Listings Grader lets you instantly verify your business listing on 20+ online directories. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords. With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize.

Ranktracker makes it easy by allowing you to track desktop keyword performance and daily rank positions of your keywords in 300+ desktop search engines. As e-commerce continues to dominate the market, it’s more important than ever to focus on increasing your traffic by ranking for specific keywords on Google (and other search engines). Rank tracker’s SEO tools are able to improve a site’s performance by increasing the likelihood that the page shows up in organic search results. Tracking a page’s ‘Average Position’ allows you to see what number it ranks on the listed search engines based on a specific keyword. The reason why the rank tracker displays an average position is that your local rank may be different, depending on which search engine is being used.

By working on the above SEO factors, you can ensure that your website is optimized for search engine success. After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can. You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.

Are you wasting money in Google Ads?

Use the bulk optimization feature to, well, optimize images in bulk. Shortpixel compresses, optimizes, and resizes images on your site automatically. This is useful because large images (in terms of file sizes) can take a longer time to load and therefore impact your page speed. This SERP Snippet Optimization tool shows how your webpage will potentially look in Google search results.

Search Console for technical SEO

Semrush’s Domain Overview tool is my go-to for competitor analysis. Whether you are a seasoned SEO expert, a budding content creator, or a business owner looking to boost your online presence, SEOStudio is the ultimate companion to fuel your growth. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend.

With our proven strategies, you\’ll appear in the coveted Google Map Pack, increasing your visibility to potential customers who are actively searching for businesses like yours. Enter your site below to check for cloaking in the eyes of various search engines and web browsers. If you find any cloaking issues, we suggest you investigate and resolve them appropriately. Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders. For search engine optimization, cloaking is generally considered bad practice and should be avoided.

Simply plug a URL into the search bar and get a full report of that URL’s page speed. After you have a basis for your SEO strategy, you can get started with on-page SEO. Checking your SEO via an in-depth audit will help you understand which areas of your site need the most help.

• Examples of these workhorses include Ahrefs, Semrush and Moz Pro.
• You get SERP analysis, keyword research, and backlink insights.
• As of May 2025, there are over 350 free and paid SEO tools on the market.
• It is a powerful tool for backlink analysis, keyword research, and competitor tracking.

Some changes might take effect in a few hours, others could take several months. In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results. The BHS Links Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there’s no guarantee that any particular site will be added to Google’s index, sites that follow the Search Essentials are more likely to show up in Google’s search results. SEO is about taking the next step and working on improving your site’s presence in Search. This guide will walk you through some of the most common and effective improvements you can do on your site.