Landingi, on the other hand, approaches programmatic SEO from a landing page angle. With its Programmatic Landing Pages feature, you can efficiently generate and manage hundreds of SEO-friendly landing pages based on dynamic templates and data inputs. This is especially helpful for campaigns targeting location-specific or product-specific terms. The platform’s interface is functional, though some users may find it slightly outdated compared to more modern tools.

From all-in-one website SEO to search-integrated business listings, compare the features below. So try the full-version SEOToolSet and get access to advanced SEO tools. Knowing what’s under your server’s hood can help you keep your site humming. A clean server ensures the best possible environment for search engine indexing as well as user experience. It uses AI to visualise your rankings on a map, showing exactly where you need to improve across different neighbourhoods.

Why Your Business Needs Free SEO Tools

Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using. With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance.

Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.

You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from. KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. For an entry-level tool, it’s great for keyword research and finding backlink opportunities.

The database is huge and updated regularly, giving users access to up-to-date keyword and backlink metrics. For example, a keyword research tool might scan search engines to find what users are searching for and show volume, difficulty, and SERP features. A technical SEO tool might crawl your site to find broken links or missing tags. Content tools analyze top results and suggest how to optimize your page to match or outperform them. These tools pull from search engine APIs or run their own crawlers to surface trends and problems. Some tools, especially those using AI, also analyze content and suggest improvements based on top-performing pages, semantic relevance, and natural language processing.

Writesonic calls itself your “24/7 AI Team” for everything SEO and content related. Unlike tools that only focus on one aspect, this one handles both traditional Google rankings and newer AI search engines like ChatGPT. Semrush Writing Assistant is a powerful content optimization tool tucked inside the massive Semrush SEO ecosystem. It’s a second-best Surfer SEO alternative that gives you scores on everything that matters—readability, word count, consistency, and originality.

Enter any site and see instant SEO metrics like top pages, ranking keywords, competitive analysis, and more. Yoast SEO is the most installed SEO suite for WordPress, with 13+ million users. Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner. This tool will provide you with an audit of your technical SEO, content, and website’s popularity.

You’ll also have easy access to an internal and external link analysis, keyword density report and social media metrics. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking. The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month.

• You’ll get five suggestions to enhance your keyword research.
• Its spreadsheet-style interface may feel intimidating for beginners, and large crawls can be demanding on your computer’s memory and CPU.
• ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors.
• That’s why this tool is good at exposing not just what people search for but also what they’ll likely search for in the near future.
• While it’s backed by strong support and documentation, some users may find that other SEO plugins – like Rank Math – offer similar WooCommerce features for free.

Keywords People Use

Additionally, its ability to track trends and changes in the SEO landscape provides a dynamic view of the competitive landscape. Over time, SEO has evolved to include factors beyond the content on your page, such as links from other websites and user experience. Search engines like Google are continually updating their ranking algorithms, so staying on top of your SEO with the best SEO tools remains crucial. “Hotjar makes it easy to visually see how users interact with your website. This helps you see if there are things that could be improved on the site in terms of on-site engagement,” says Mika Lepisto, a digital marketing consultant at BackOps Marketing. SEO PowerSuite is an SEO toolkit that comes with four desktop applications.

HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts. It’s particularly useful for inbound marketing strategies, providing insights into content performance and user engagement. Whether you’re a blogger, a SaaS company, or a SEO Anomaly local business, SEO tools are 100% necessary to compete on search engines.