As eHarmony
distances itself from Christian class Focus on the household
, Spark systems, the parent company of prominent Jewish dating website JDate, is putting their body weight behind Christian dating website ChristianMingle. Recently the
Washington

Article

and
CNN took note
regarding the website’s $30 million marketing blitz, which promises to “Get a hold of Jesus’s match for you.” It is definitely a tall purchase, but reporters wondered if it may also be incorrect marketing.

Responding, ChristianMingle’s spokeswoman was providing a weird mixture of Internet-era spiritual doctrine and legal disclaimer. “God can orchestrate and use the method of Christian Mingle allowing people to find their particular match for example another on the site,” Ashley Reccord
explained to CNN
. “he might or cannot utilize it means, but he can use it means.” Access to the medium that God may or may not make use of will surely cost people $18.99 30 days for a three-month subscription.

According to the

Blog Post

, ChristianMingle has become the biggest of Spark Network’s 28 internet dating sites, which offer market groups like Adventist singles, deaf singles, plus-size females, solitary parents, military personnel, and, simply because of the revenue created by JDate, “the engine behind ChristianMingle’s ‘God’ promotion.” “Spark features plowed revenue created by the more mature, competent JDate into marketing the Christian site,” produces the

Article’s

Paul Farhi. (Additionally, it is a fairly great metaphor for all the reputation for Christianity, period.) None the less, ChristianMingle features easily eclipsed JDate. It offers above 5 million members, 40 % of who signed up with inside the past year.

Unlike eHarmony, which admitted users in search of same-sex suits after
a rash of discrimination lawsuit
, ChristianMingle’s homepage supplies two choices: men searching for females and ladies seeking males.