It can tell you potential crawl issues, which hinder your pages from ranking. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics. You can also compare the search volume of different terms over time. Who are your competitors, and how can you outrank them in the SERPs?

• – They spotlight issues affecting your website’s performance, boosting rankings.
• An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process.
• Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate.
• Site Audit will let you know if GoogleBot can crawl and index your site.
• Metadata is data that describes your page to Google so it can form it into a search result.

Competitive Analysis

With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. A well-established geospatial software company needed their website to match the caliber of their business.

Build an SEO Report Your Way

For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. For page-specific insights, SEO.com provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement.

An enterprise SEO audit will determine what keywords are currently being targeted and how well your enterprise website is optimized for those keywords. It will also determine if there are more appropriate or lucrative keywords that make more sense for your business to target. Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal. It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel.

The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package. Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. While all the tools listed above offer unique features and benefits, your website’s best SEO audit tool will depend on your specific requirements. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. Then it gives you a suite of tools for monitoring, analysis, optimization, and reporting so you can grow and protect organic search traffic, conversions, and revenue. Covering the foundations SEO Anomaly of technical SEO, the crawling and indexing section of the audit makes sure that search engines can find, crawl, and index your content without challenge.